Private marketplaces in AWS Marketplace - AWS Marketplace
Viewing product detail pagesConfiguring notifications

Private marketplaces in AWS Marketplace

A private marketplace controls which products users in your AWS account, such as business users and engineering teams, can procure from AWS Marketplace. It is built on top of AWS Marketplace, and enables your administrators to create and customize curated digital catalogs of approved independent software vendors (ISVs) and products that conform to their in-house policies. Users in your AWS account can find, buy, and deploy approved products from your private marketplace, and ensure that all available products comply with your organization’s policies and standards.

With AWS Organizations, you can centralize management of all of your accounts, group your accounts into organizational units (OUs), and attach different access policies to each OU. You can create multiple private marketplace experiences that are associated with your entire organization, one or more OUs, or one or more accounts in your organization, each with its own set of approved products. Your AWS administrators can also apply company branding to each private marketplace experience with your company or team’s logo, messaging, and color scheme.

Notes

  • You can add private products that have been shared with you (through a private offer) to a private marketplace. For more information, see Subscribing to a private product in a private marketplace .

  • In a private marketplace, customers are automatically entitled to any products whose EULAs are governed by the AWS Customer Agreement or other agreement with AWS governing use of AWS services. Customers are already entitled to these products by default; therefore, they are not included in the list of products that you approved within your private marketplace. Customers can use Service Catalog to manage the deployment of these products.

Topics

Viewing product detail pages

Users can only subscribe to products that you allow in the private marketplace that governs the account. They can browse and see the detail page for any product, but subscription is enabled only for products you have added to your private marketplace. If a product is not currently in your private marketplace, the user sees a red banner at the top of the page, noting that the product is not approved for procurement in AWS Marketplace.

If software requests are enabled, users can choose Create request on the product details page. When users choose Create request, they submit a request to the administrator to make the product available on your private marketplace. For more information about this feature, see Managing user requests for products in a private marketplace.

Configuring notifications

Private marketplace administrators and buyers receive notification events from AWS Marketplace when a buyer requests a product, and when a request is approved or denied. Administrators receive notifications for requests from any account in their AWS organization. Buyers only receive notifications for requests from their accounts. The notification events include product details and the seller's name.

For information about the Private Marketplace notification events, see Amazon EventBridge notifications for AWS Marketplace events, later in this guide.

You can create EventBridge rules with different target types by following the steps in Amazon EventBridge rules, in the Amazon EventBridge User Guide.

Creating email notification configurations

You can use the AWS User Notifications service to receive notifications for events through multiple channels, including email, AWS Chatbot chat notifications, or AWS Console Mobile App push notifications.

For more information about notification configurations, see Creating your first notification configuration, in the AWS User Notifications User Guide.

To receive email notifications, select email as your delivery channel, then add the email address and name of the recipient.

You can add a maximum of 99 email recipients to a single notification configuration. A verification email is sent to any new email addresses once you create the notification configuration. You can generate another verification email for pending addresses by choosing Reverify.

When creating an event rule, use the following options:

  • For AWS service name, choose AWS Marketplace Private Marketplace.

  • For Event type, use one of the following:

    • Product Request Created

    • Product Request Approved

    • Product Request Declined

    You can create 3 different notification configurations, one for each event type.

  • For Regions, select us-east-1. Private marketplace only operates in that Region.