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Understanding listing fees for AWS Marketplace sellers - AWS Marketplace

Understanding listing fees for AWS Marketplace sellers

AWS Marketplace offers standard and regional listing fees for AWS Marketplace sellers. Listing fees appear as a single line item in the listing fee invoice issued by AWS. The fee is calculated based on the pre-tax Total Contract Value (TCV). This applies to all uplifts, including Regional offer listing fees.

Sellers in India

Sellers in India have specific listing fee structures with GST applied and automatic deductions from disbursements. For detailed information, see Sellers in India FAQ.

Note

These listing fees are effective as of January 5, 2024 at midnight UTC.

Understanding fees for standard offer listings in AWS Marketplace

Learn about listing fees for standard public offers, private offers, channel partner private offers (CPPOs), and professional services. AWS Marketplace offers the following listing fees for products.

Public offer listing fees

Listing fees for software and data public offers are determined by the deployment method:

  • Software-as-a-service (SaaS) – 3%

  • Server (Amazon Machine Image (AMI), container, and machine learning) – 20%

  • AWS Data Exchange – 3%

Private offer listing fees

Listing fees for private offers are determined by the total contract value and whether the private offer is renewed from a previous private offer or a previous agreement outside of AWS Marketplace:

  • Less than $1M – 3%

  • Between $1M and less than $10M – 2%

  • Equal to or greater than $10M – 1.5%

  • All renewals – 1.5%

Channel partner private offer (CPPO) listing fees

CPPO products have a 0.5% uplift on the listing fee, regardless of the offer type or deployment method. For example, if the product is a SaaS private offer with a total contract value of less than USD $1M, the listing fee would be 3.5%. AWS Marketplace deducts this listing fee from the amount disbursed to the ISV. The listing fee is based on the discounted price offered by the ISV to the channel partner.

Professional services listing fees

Professional services offerings have a 0.5% listing fee for private offers. This fee is reduced to 0% when the professional services product is sold as part of a qualifying multi-product solution offer set. To qualify:

  • The professional services product is part of an offer set in which an agreement exists for every offer in the set.

  • At least one non-professional-services product in the offer set is a paid offer (its dimensions are not priced at $0).

  • The qualifying sibling agreement has not been cancelled or terminated. Active, expired, renewed, and replaced agreements all continue to qualify.

Eligibility is evaluated when each listing fee invoice is generated.

The 0% rate applies only to qualifying professional services agreements created on or after feature launch. It is not applied retroactively to agreements created before that time.

Note

Regional and channel partner private offer (CPPO) uplifts still apply on top of the professional services listing fee. For example, a qualifying professional services offer sold through a CPPO has a 0% base listing fee plus the 0.5% CPPO uplift.

Understanding fees for regional offer listings in AWS Marketplace

An additional regional listing fee will be applied to the standard listing fees for your transactions with buyers in the following jurisdiction(s).

Note

Regional listing fees are additive with the standard listing fee. For example, if the product is a SaaS private offer with a total contract value of less than $1M sold to a buyer in South Korea, the listing fee would be 4% (3% standard private offer listing fees plus a 1% regional listing fee).

Region Additional region listing fee Effective date
South Korea 1% 04/01/2025