Item-Affinity recipe

The Item-Affinity (aws-item-affinity) recipe is a USER_SEGMENTATION recipe that creates a user segment (group of users) for each item that you specify. These are the users Amazon Personalize predicts will most likely interact with each item. Use Item-Affinity to learn more about your users and take actions based on their respective user segments.

For example, you might want to create a marketing campaign for your retail application based on user preferences for items in your catalog. Item-Affinity would create a user segment for each item based on data in your Interactions and Items datasets. You could use this to promote different items to different user segments based on the likelihood that they will take an action (for example, click an item or purchase an item). Other uses might include cross-selling products to different sets of users or identifying prospective job applicants.

To get user segments based on items, you create a solution and a solution version with the Item-Affinity recipe, then add a list of items in JSON format to an Amazon S3 bucket and create a batch segment job. Amazon Personalize outputs a user segment for each item to your output location in Amazon S3. Your input data can have a maximum of 500 items to get user segments for. For information about preparing input data for a batch segment job, see Preparing input data for batch recommendations.

You must have an Item interactions dataset to use Item-Affinity. Items and Users datasets are optional. You can get user segments with batch segment jobs. For more information, see Getting batch user segments.

After you create a solution version, make sure you keep your solution version and data up to date. With Item-Affinity, you must create a new solution version for Amazon Personalize to consider new users for user segments and update the model with your users' most recent behavior. To get a user segment for an item, the item must have been present when you created the solution version.

The Item-Affinity recipe has the following properties:

The following table describes the hyperparameters for the Item-Affinity recipe. A hyperparameter is an algorithm parameter that you adjust to improve model performance. Algorithm hyperparameters control how the model performs. You can't use hyperparameter optimization (HPO) with the Item-Affinity recipe.

The table also provides the following information for each hyperparameter: