Delete your Amazon Pinpoint project and remove sensitive personal data - Amazon Pinpoint

Delete your Amazon Pinpoint project and remove sensitive personal data

Depending on how you use it, Amazon Pinpoint might store certain data that could be considered personal. For example, an endpoint in Amazon Pinpoint contains contact information for an end user, such as that person's email address or mobile phone number.

You can use the console or the Amazon Pinpoint API to permanently delete personal data. This topic includes procedures for deleting various types of data that could be considered personal.

You can also close your AWS account completely. For more information, see Close an AWS account in the AWS Account Management Reference Guide.

Delete all Amazon Pinpoint project data

It's possible to permanently delete all the data that you've stored for an Amazon Pinpoint project. You can do this by deleting the project.

Warning

If you delete a project, Amazon Pinpoint deletes all project-specific settings and data for the project. The information can't be recovered.

When you delete a project, Amazon Pinpoint deletes all project-specific settings for the push notification and two-way SMS messaging channels, and all segments, campaigns, journeys, and project-specific analytics data that's stored in Amazon Pinpoint, such as the following:

  • Segments – All segment settings and data. For dynamic segments, this includes segment groups and filters that you defined. For imported segments, this includes endpoints, user IDs, and other data that you imported, and any filters that you applied.

  • Campaigns – All messages, message treatments and variables, analytics data, schedules, and other settings.

  • Journeys – All activities, analytics data, schedules, and other settings.

  • Analytics – Data for all engagement metrics, such as the number of messages sent and delivered for campaigns and journeys, and all journey execution metrics. For mobile and web apps, all event data that wasn’t streamed to another AWS service such as Amazon Kinesis, all funnels, and data for application usage, revenue, and demographic metrics. Before you delete a project, we recommend that you export this data to another location.

You can delete a project by using the Amazon Pinpoint console. To learn more, see Deleting a Project in the Amazon Pinpoint User Guide. You can also delete a project programmatically by using the App resource of the Amazon Pinpoint API.