Amazon Pinpoint quotas - Amazon Pinpoint

Amazon Pinpoint quotas

The following sections list and describe the quotas, formerly referred to as limits, that apply to Amazon Pinpoint resources and operations. Some quotas can be increased, while others cannot. To determine whether you can request an increase for a quota, refer to the Eligible for Increase column or statement in each section.

Project quotas

The following table lists the quotas related to projects in Amazon Pinpoint.

Resource Default quota Eligible for increase

Projects

In each AWS Region, you can have up to 100 projects.

No

API request quotas

Amazon Pinpoint implements quotas that restrict the size and number of requests that you can make to the Amazon Pinpoint API from your AWS account.

The maximum size of an invocation (request and response) payload is 7 MB, unless otherwise specified for a particular type of resource. To determine whether a resource has a different quota, see the appropriate section of this topic for that type of resource.

The maximum number of requests varies by quota type and API operation. Amazon Pinpoint implements two types of quotas for API requests:

  • Rate quotas – Also referred to as rate limits, this type of quota defines the maximum number of requests that you can make per second for a particular operation. It controls the rate of requests that are sent or received per account.

  • Burst quotas – Also referred to as burst limits or burst capacity, this type of quota defines the maximum number of requests that are concurrently in-flight for an account.

The following table lists the rate and burst quotas for the Amazon Pinpoint API.

Operation Default burst/rate quota (Requests per second)

CreateCampaign

25
CreateEmailTemplate 10
CreateInAppTemplate 10
CreateImportJob 300
CreatePushTemplate 10

CreateSegment

25
CreateSmsTemplate 10
CreateVoiceTemplate 10
DeleteCampaign 25
DeleteEndpoint 5
DeleteSegment 25
GetEndpoint 10
PhoneNumberValidate 20
PutEvents 15
SendMessages 4,000
SendUsersMessages 6,000
UpdateCampaign 25
UpdateEmailTemplate 10
UpdateEndpoint 10
UpdateEndpointsBatch 2
UpdateInAppTemplate 10
UpdatePushTemplate 10
UpdateSegment 25
UpdateSmsTemplate 10
UpdateVoiceTemplate 10
All other operations 300

The following table lists the file import quota for CreateImportJob.

Operation Default quota Eligible for increase
Maximum number of import files 10,000 files per import job No

If you exceed one of these quotas, Amazon Pinpoint throttles the request—that is, it rejects an otherwise valid request and returns a TooManyRequests error. Throttling is based on the total number of requests that you make from your account for a specific operation in a specific AWS Region. In addition, throttling decisions are calculated independently for each operation. For example, if Amazon Pinpoint throttles a request for the SendMessages operation, a concurrent request for the UpdateEndpoint operation can complete successfully.

Campaign quotas

The following quotas apply to the Campaigns resource of the Amazon Pinpoint API.

The following quotas apply per AWS Region and some can be increased. For more information, see Requesting a quota increase in the Service Quotas User Guide.

Resource Default quota Eligible for increase

Active campaigns

200 per account

Note

An active campaign is a campaign that hasn't completed or failed. Active campaigns have a status of SCHEDULED, EXECUTING, or PENDING_NEXT_RUN.

No

Maximum segment size For imported segments: 100,000,000 per campaign

For dynamic segments: unlimited

No
Event-based campaigns

Each project can include up to 25 campaigns that are sent when events occur.

Campaigns that use event-based triggers have to use dynamic segments. They can't use imported segments.

If you integrate your app with Amazon Pinpoint by using an AWS Mobile SDK, messages from event-based campaigns are sent only to customers whose apps are running AWS Mobile SDK for Android version 2.7.2 or later, or AWS Mobile SDK for iOS version 2.6.30 or later.

If Amazon Pinpoint can't deliver a message from an event-based campaign within five minutes, it drops the message and doesn't attempt to redeliver it.

No

Email quotas

The quotas in the following sections apply to the email channel.

Email message quotas

Resource Default quota Eligible for increase
Maximum message size, including attachments

10 MB per message

No

Number of verified identities

10,000 identities

Note

Identities refers to email addresses or domains, or any combination of the two. Every email you send using Amazon Pinpoint must be sent from a verified identity.

No

Email sender and recipient quotas

Resource Default quota Eligible for increase

Sender address

All sending addresses or domains must be verified.

No

Recipient address If your account is in the sandbox, all recipient email addresses or domains must be verified.

If your account is out of the sandbox, you can send to any valid address.

Yes
Number of recipients per message

50 recipients per message

No

Number of identities that you can verify

10,000 identities per AWS Region

Note

Identities refers to email addresses or domains, or any combination of the two. Every email you send using Amazon Pinpoint must be sent from a verified identity.

No

Email sending quotas

The sending quota, sending rate, and sandbox limits are shared between the two services in the same Region. If you use Amazon SES in us-east-1, and you’ve been removed from the sandbox and had your sending quota/rate increased, then those changes all apply to your Pinpoint account in us-east-1.

Resource Default quota Eligible for increase
Number of emails that can be sent per 24-hour period (sending quota) If your account is in the sandbox, 200 emails per 24-hour period.

If your account is out of the sandbox, the quota varies based on your specific use case.

Note

This quota is based on the number of recipients, as opposed to the number of unique messages sent. A recipient is any email address on the To: line.

Yes

Number of emails that can be sent each second (sending rate) If your account is in the sandbox, 1 email per second.

If your account is out of the sandbox, the rate varies based on your specific use case.

Note

This rate is based on the number of recipients, as opposed to the number of unique messages sent. A recipient is any email address on the To: line.

Yes

Endpoint quotas

The following quotas apply to the Endpoints resource of the Amazon Pinpoint API.

The maximum number of attributes supported per endpoint is 250, and the maximum endpoint size is 15 KB. This number of attributes might be limited, however, by the total size of an endpoint, which includes all attributes. If you run into any errors when adding attributes to your template, consider decreasing the amount of data in each attribute or decreasing the number of attributes.

Resource Default quota Eligible for increase
Endpoint size Maximum size 15 KB No

Attributes assigned to the Attributes, Metrics, and UserAttributes parameters collectively

250 for all attribute parameters per application

No

Attributes assigned to the Attributes parameter

250 for all attribute parameters per application

No

Attributes assigned to the Metrics parameter

250 for all attribute parameters per application

No

Attributes assigned to the UserAttributes parameter

250 for all attribute parameters per application

No

Attribute name length

50 characters

No

Attribute value length

100 characters

No

EndpointBatchItem objects in an EndpointBatchRequest payload

100 per payload. The payload size can't exceed 7 MB.

No

Endpoints with the same user ID

15 unique endpoints per user ID

No

Values assigned to Attributes parameter attributes

50 per attribute

No

Values assigned to UserAttributes parameter attributes

50 per attribute

No

Endpoint import quotas

The following quotas apply to importing endpoints into Amazon Pinpoint.

Resource Default quota Eligible for increase

Active import jobs

10 per account

Import jobs only count against this quota if they are running. Once the import job has completed it no longer counts against this quota.

No

Import size

1 GB per import job

For example, if each endpoint is 4 KB or less, you can import 250,000 endpoints.

No

Event ingestion quotas

The following quotas apply to the ingestion of events using the AWS Mobile SDKs and the Events resource of the Amazon Pinpoint API.

Resource Default quota Eligible for increase

Maximum number of custom event types

1,500 per app

No

Maximum number of custom attribute keys

500 per app

No

Maximum number of custom attribute values per attribute key

100,000. Any number that exceeds 100,000 is still registered, but won't be available in the Amazon Pinpoint analytics console.

No

Maximum number of characters per attribute key

50

No

Maximum number of characters per attribute value

200. If the number of characters exceeds 200 the event is dropped.

No

Maximum number of custom metric keys

500 per app

No

Maximum number of events in a request

100 per request

No

Maximum size of a request

4 MB

No

Maximum size of an individual event

1,000 KB

No

Maximum number of attribute keys and metric keys for each event

40 per request

No

Journey quotas

The following quotas apply to journeys.

The following quotas apply per AWS Region and some can be increased. For more information, see Requesting a quota increase in the Service Quotas User Guide.

Resource Default quota Eligible for increase

Maximum number of active journeys

50 per account

No

Maximum number of active EventTriggeredJourneys 20 per account No

Maximum number of journey activities

40 per journey

No

Maximum segment size For imported segments: 100,000,000 per journey.

For dynamic segments: unlimited

No
Maximum contact center activities 3 per journey No
Maximum number of closed days rules 20 per channel No
Maximum length of closed day rule name 150 characters No
Maximum number of days between start and end time for a closed days rule 7 days No
Maximum number of open hours rules 4 per day No

Lambda quotas

The following quotas apply to Amazon Pinpoint configurations for retrieving and processing data from Lambda

Resource Default quota Eligible for increase
Maximum size of an invocation payload (request and response) for a Lambda function 6 MB No
Maximum amount of time to wait for a Lambda function to process data 15 seconds No
Maximum number of event attributes per endpoint 5 No
Maximum number of characters for an event attribute name 128 characters No
Maximum number of characters for an event attribute value 128 characters No
Maximum amount of days a journey can run 540 days No

Machine learning quotas

The following quotas apply to Amazon Pinpoint configurations for retrieving and processing data from machine learning (ML) models.

Resource Default quota Eligible for increase
Maximum number of model configurations 1 per message template

100 per account

No
Maximum number of recommendations 5 per endpoint or user No
Maximum number of recommended attributes per endpoint or user 1, if the attribute values aren't processed by an AWS Lambda function

10, if the attribute values are processed by an AWS Lambda function

No

Maximum length of a recommended attribute name 50 characters for an attribute name

25 characters for an attribute display name (the name that appears in the Attribute finder on the console)

No
Maximum length of a recommended attribute value that's retrieved from Amazon Personalize 100 characters No
Maximum size of an invocation payload (request and response) for a Lambda function 6 MB No
Maximum amount of time to wait for a Lambda function to process data 15 seconds No
Maximum number of attempts to invoke a Lambda function 3 attempts No

Depending on how you configure Amazon Pinpoint to use an ML model, additional quotas may apply. To learn about Amazon Personalize quotas, see Quotas in the Amazon Personalize Developer Guide. To learn about AWS Lambda quotas, see Quotas in the AWS Lambda Developer Guide.

Message template quotas

The following quotas apply to message templates for your Amazon Pinpoint account.

Resource Default quota Eligible for increase

Maximum number of message templates

20,000 per account

No

Maximum number of versions

5,000 per template

No

Maximum number of characters in an email template

600,000 characters

No

Maximum number of characters in an in-app template 200,000 characters No

Maximum number of characters in the default template parts of a push notification template

4,000 characters No
Maximum number of characters in ADM-specific template parts of a push notification template 6,000 characters No
Maximum number of characters in APNs-specific template parts of a push notification template 4,000 characters No
Maximum number of characters in Baidu-specific template parts of a push notification template 4,000 characters No
Maximum number of characters in FCM-specific template parts of a push notification template 4,000 characters No

Maximum number of characters in an SMS template

1,600 characters No
Maximum number of characters in a voice template 10,000 characters No

Push notification quotas

The following quotas apply to messages that Amazon Pinpoint sends through push notification channels.

Resource Default quota Eligible for increase
Maximum number of push notifications that can be sent per second in a campaign 25,000 notifications per second Yes

Amazon Device Messaging (ADM) message payload size

6 KB per message

No

Apple Push Notification service (APNs) message payload size

4 KB per message

No

APNs sandbox message payload size

4 KB per message

No

Baidu Cloud Push message payload size

4 KB per message

No

Firebase Cloud Messaging (FCM) message payload size

4 KB per message

No

In-app message quotas

The following quota applies to in-app messages that you manage with Amazon Pinpoint.

The following quotas apply per AWS Region and some can be increased. For more information, see Requesting a quota increase in the Service Quotas User Guide.

Resource Default quota Eligible for increase
Maximum number of times you can call the GetInAppMessages API per second. 5,000 requests per second Yes
In-app messaging campaigns Each project can include up to 25 campaigns that use the in-app messaging channel. Yes, see Requesting a quota increase in the Service Quotas User Guide

Segment quotas

The following quota applies to the Segments resource of the Amazon Pinpoint API.

Resource Default quota Eligible for increase

Maximum number of dimensions that can be used to create a segment

100 per segment

No

Maximum number of segment groups per segment 5 No
Maximum number of source segments per segment 5 No

Maximum depth of source segments.

For example if a segment has a source segment which also has a source segment, the depth chain is not longer than this limit.

5 No

SMS quotas

For SMS quotas, see SMS quotas in the AWS End User Messaging SMS user guide.

10DLC quotas

For 10DLC quotas, see 10DLC quotas in the AWS End User Messaging SMS user guide.

Voice quotas

For voice quotas, see Voice quotas in the AWS End User Messaging SMS user guide.

Requesting a quota increase

If the value in the Eligible for Increase column in any of the preceding tables is Yes, you can request an increase for that quota.

To request a quota increase
  1. Sign in to the AWS Management Console at https://console.aws.amazon.com/.

  2. Create a new AWS Support case at https://console.aws.amazon.com/support/home#/case/create.

  3. On the Your support cases pane, choose Create case.

  4. Choose the Looking for service limit increases? link.

  5. Under Service quota increase, for Service, choose one of the following options:

    • To request a quota increase that's related to the email channel, choose Pinpoint Email.

    • To request a quota increase for SMS spending limits or SMS sending rates, choose Pinpoint SMS. For all other SMS quota increases, choose Pinpoint

    • To request a quota increase that's related to the voice channel, choose Pinpoint Voice.

    • To request a quota increase that's related to any other Amazon Pinpoint feature, choose Pinpoint.

  6. Depending on the Service that you choose you may be asked to enter the following:

    • (Optional) For Provide a link to the site or app which will be sending SMS messages, provide information about the website, application, or service that will send SMS messages.

    • (Optional) For What type of messages do you plan to send, choose the type of message that you plan to send using your long code:

      • One Time Password – Messages that provide passwords that your customers use to authenticate with your website or application.

      • Promotional – Noncritical messages that promote your business or service, such as special offers or announcements.

      • Transactional – Important informational messages that support customer transactions, such as order confirmations or account alerts. Transactional messages must not contain promotional or marketing content.

    • (Optional) For Which AWS Region will you be sending messages from, choose the region that you'll be sending messages from.

    • (Optional) For Which countries do you plan to send messages to, enter the country or region that you want to purchase short codes in.

    • (Optional) In the How do your customers opt to receive messages from you, provide details about your opt-in process.

    • (Optional) In the Please provide the message template that you plan to use to send messages to your customers field, include the template that you will be using.

  7. Under Requests, do the following:

    • For Region choose your AWS Region.

    • For Resource Type, choose General Limits. The Resource Type field is only present for some Services.

    • For Quota choose the quota to change.

    • For New quota value enter a new value for the quota.

    • To request an increase to the same quota in an additional AWS Region, choose Add another request, and then choose the additional AWS Region and fill out the new request.

  8. Choose the quota that you want to increase, and then enter the new value that you want for the quota.

  9. Under Case description, fexplain why you're requesting the quota increase.

  10. Under Contact options, for Preferred contact language, choose the language that you prefer to use when communicating with the AWS Support team.

  11. For Contact method, choose your preferred method of communicating with the AWS Support team.

  12. Choose Submit.

The AWS Support team provides an initial response to your request within 24 hours.

In order to prevent our systems from being used to send unsolicited or malicious content, we have to consider each request carefully. If we’re able to do so, we'll grant your request within this 24-hour period. However, if we need to obtain additional information from you, it might take longer to resolve your request.

We might not be able to grant your request if your use case doesn’t align with our policies.