Personalize data stories in Amazon QuickSight

Amazon Q in QuickSight leverages user location and job-related information from your IAM Identity Center instance to generate personalized data stories that are more relevant to authors and readers. For example, when an author in the US issues the prompt “Write a business strategy focusing on a plan on how to increase the revenue in my location", Amazon Q in QuickSight automatically includes insights related to the US in the data story's narrative. If the author wants the data story to focus on another country such as Canada, they can specify this in the prompt.

For personalization to work, you must add country and job title for users in the IAM Identity Center instance that is connected to your QuickSight account. For more information, see Add users to your IAM Identity Center directory in the IAM Identity Center User Guide.

User data in your IAM Identity Center instance is connected to your Amazon Q in QuickSight application environment by default. This means that all data stories are personalized by default. You can choose to opt out of personalization at any time in the Account settings menu in the QuickSight administration console.