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Launching RCS in Brazil - AWS End User Messaging SMS
Registration form (console)Brand approval and launch timeline

Launching RCS in Brazil

To launch your AWS RCS Agent in Brazil, submit a country launch registration using the BR_RCS_LAUNCH_REGISTRATION registration type. Brazil requires additional form fields, and ABR Telecom completes brand approval after you submit your registration.

Registration form (console)

The Brazil launch registration uses a custom form with additional fields beyond the standard baseline. The registration form collects the following information:

  • Brand information — Auto-populated from your testing agent configuration. You can review and adjust the brand name, description, website URL, and contact information.

  • Use case selection — Select the use case category for your RCS messaging.

  • Tax code (CNPJ) — Your Brazilian tax identification number (Cadastro Nacional da Pessoa Jurídica). This is required for all businesses operating in Brazil.

  • Screenshot URL — A URL to a screenshot demonstrating your RCS messaging experience.

  • Brand approval — Confirmation that you have authorization to use the brand for RCS messaging in Brazil. ABR Telecom completes brand approval after you submit your registration. For details, see Brand approval and launch timeline.

  • Privacy policy and terms of service — URLs to your privacy policy and terms of service pages.

Note

The Brazil registration form does not require a video URL. A screenshot URL is used instead.

Brand approval and launch timeline

In Brazil, ABR Telecom represents the three mobile operators (Claro, TIM, and Vivo) and manages the RCS agent launch workflow. You do not need to send a separate brand approval email to AWS. Complete brand approval as follows:

  1. Submit the country launch registration in the AWS End User Messaging console.

  2. ABR Telecom sends a brand approval email to the brand contact listed in your registration.

  3. The brand contact opens the email and chooses the confirmation button labeled CONFIRMO (Portuguese for "I confirm") to complete brand approval.

  4. ABR Telecom launches the agent on the carriers, typically within 48 business hours after confirmation.

Note

The approval email is sent from rcs@abrtelecom.com.br. If the brand contact does not see it, try the following:

  • Check the spam or junk folder.

  • If your organization restricts external email, add the abrtelecom.com.br sender domain to your email allowlist.

  • To resend the approval email, open the status lookup page on the ABR Telecom website and choose Reenviar E-mail de Aprovação da Marca (Resend Brand Approval Email).

For general compliance guidance that applies to all countries, see RCS country launch compliance guide.