10DLC registration process

Register your brand/company

The first step in setting up 10DLC is to register your company or brand. For information about company registration, see 10DLC brand registration form. There is a one-time registration fee to register your company. This fee is shown on the registration page.

(Optional) Apply for vetting

We recommend completing this step if your use case requires higher throughput. If your company registration is successful, you can begin creating low-volume, mixed-use 10DLC campaigns. To increase the throughput that your campaigns qualify for, you can apply for vetting of your company registration. A higher vetting score can raise the throughput tier that your campaigns qualify for, but vetting is not guaranteed to increase your throughput. Because vetting scores are not applied retroactively to campaigns that you have already created, vet your company or brand before you create your 10DLC campaigns. For more information about vetting, see 10DLC brand vetting form. For more information about how throughput is applied, see 10DLC capabilities.

Register your campaign

If the Campaign Registry is able to verify the company information that you provided, you can create a 10DLC campaign. A 10DLC campaign contains information about your use case. Each 10DLC campaign can be associated with one company. AWS End User Messaging SMS sends this campaign information to the Campaign Registry for approval. In most cases, 10DLC campaign approval is instantaneous. In some cases, the Campaign Registry can require additional information. It can take up to 4 weeks to receive a response on if your 10DLC campaign was approved or needs to be revised.

You're charged a recurring monthly fee for each 10DLC campaign that you register. The monthly fee varies depending on your use case. The recurring fee for your campaign is shown on the registration page.

Request your 10DLC number

After your 10DLC campaign is approved, you can request a phone number and associate it with the approved campaign. When you request a number through the Request originator flow, you choose the registered brand and campaign to associate the number with as part of the request. You can also search for and choose a specific number by area code or pattern instead of receiving a random assignment. Each phone number can only be associated with a single 10DLC campaign, and a campaign can have more than one number associated with it. For more information, see Request a phone number in AWS End User Messaging SMS, Choosing a 10DLC phone number by area code, and Associating a long code with a 10DLC campaign. There is a monthly recurring fee for leasing the phone number. This fee is shown on the purchase page.