Amazon SNS uses a combination of criteria and techniques, including machine learning and pattern matching, to detect sensitive data. These criteria and techniques, collectively referred to as data identifiers, can detect a large and growing list of sensitive data types for many countries and regions. Amazon SNS managed data identifiers offer preconfigured data types for protecting financial data, personal health information (PHI), and personally identifiable information (PII). You can also use custom data identifiers to create your own data identifiers tailored to your specific use case.
