Increase messaging conversation limits in WhatsApp
Messaging limits refer to the maximum number of business-initiated conversations a business phone number can open in a 24-hour period. Business phone numbers are initially limited to 250 business-initiated conversations in a 24-hour moving period. This limit can be increased by Meta based on the quality rating of your messages and how many messages you send. Business-initiated conversations can only use template messages.
When a customer messages you, this opens a 24-hour service window. During this time, you can send all message types.
You can increase your messaging limit to 1,000 messages on your own by following these guidelines:
Your business phone number must have an Active status.
If your business phone number has a low quality rating, it may continue to be limited to 250 business-initiated conversations per day until its quality rating improves.
Apply for Business Verification
. If your business is approved, the messaging quality will be analyzed to determine if your messaging activity warrants an increase to your messaging limit. Based on the analysis, your request for a messaging limit increase will either be approved or denied by Meta. Apply for Identity Verification
. If you complete identity verification and your identity is confirmed, Meta will approve a messaging limit increase. Open 1,000 or more business-initiated conversations in a 30-day moving period using a template with a high quality rating. Once you reach the 1,000 conversation threshold, your messaging quality will be analyzed to determine if your messaging activity warrants an increase to your messaging limit. The goal is to send high-quality messages consistently to potentially get your messaging limit increased.
If you completed Business Verification or Identity Verification, or opened 1,000 or more business conversations, and you are still limited to 250 business-initiated conversations, submit a request to Meta for a message tier upgrade.
If your business or identity verification is rejected, you can improve your chances of getting approved by sending high-quality messages. By sending high-quality, compliant, and opt-in messages, your messaging activity and quality may be reevaluated, potentially leading to an increase in your approved messaging capabilities.
Your messaging quality score on WhatsApp is calculated based on recent user feedback and interactions, with more weight given to more recent data. This helps assess the overall quality and reliability of your messaging on the platform.
Message limits level increases
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1K business-initiated conversations
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10K business-initiated conversations
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100K business-initiated conversations
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An unlimited number of business-initiated conversations
