Search performance dashboard

The Search performance dashboard provides metrics on how your AWS Marketplace listings perform in the AWS Marketplace search experience. You use the dashboard to improve the discoverability and performance of your listings. The dashboard tracks the number of impressions, clicks, and click through rates. It also tracks the top keywords that you supply, and that customers use, and it offers keyword suggestions based on common customer searches.

The insights from the dashboard can help you refine your product listings to improve visibility, match your keywords with customer preferences, and drive more qualified traffic to your business on AWS Marketplace. 

To open the dashboard, start the AWS Marketplace Management Portal and go to the Insights tab.

For more information about controlling access to the dashboard, see Seller dashboards, earlier in this section.

Section 1: Accessing the dashboard

To unlock this dashboard, you must be a member of the AWS Marketplace Seller Prime Program.

After you enroll in the Seller Prime program, system administrators for seller accounts can use the Insights tab in the AWS Marketplace Management Portal to start the Search performance dashboard.

System administrators can also create an AWS Identity and Access Management (IAM) policy to provide access for specific dashboards to other users in the seller company.

For more information about creating policies, see Creating IAM policies, in the AWS Identity and Access Management User Guide.

Using policies to control access

Use one of the following policies to provide access to the listing performance dashboard.

The following example provides access to all current and future AWS Marketplace resources, including dashboards and reports, regardless of current or future data feeds.

{
  "Version": "2012-10-17",
  "Statement": [{
    "Effect": "Allow",
    "Action": [
      "aws-marketplace:GetSellerDashboard"
    ],
    "Resource": [
      "arn:aws:aws-marketplace::awsAccountID:AWSMarketplace/*",
    ]  
  }]
}

The following example provides access to the Search performance dashboard by including its ARN. 

{
  "Version": "2012-10-17",
  "Statement": [{
    "Effect": "Allow",
    "Action": [
      "aws-marketplace:GetSellerDashboard"
    ],
    "Resource": [
      "arn:aws:aws-marketplace::awsAccountID:AWSMarketplace/ReportingData/Marketing_V1/Dashboard/SearchPerformance_V1"
  }]
}

Section 2: Filters

This section of the dashboard provides the following filters. Use them to refine your data.

For more information about filtering, see Filtering data on Amazon QuickSight, in the Amazon QuickSight User Guide.

Section 3: AWS Marketplace search performance

This section of the dashboard displays key performance indicators (KPIs) about the discoverability and performance of your AWS Marketplace listings. The dashboard provides KPIs for the number of impressions, the number of clicks, and the click-through rate.

You can see year-over-year or period-over-period changes in volume and percentage. You can also change date ranges.

Section 4: Monthly trend for impressions, clicks, and click-through rate

This section of the dashboard provides monthly trends for a given date range. It provides KPIs for the number of impressions, the number of clicks, and the click-through rate.

Section 5: AWS Marketplace search keyword recommendations

This section of the dashboard provides a table that lists your current keywords, plus recommended keywords for each of your listings.

Section 6: Top searched keywords by product category

The top five customer search keywords in each product category for products similar to yours. Other product and date filters on this dashboard don't affect this data.