LifeCycle - AWS Partner Central
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LifeCycle

An object that contains the Opportunity lifecycle's details.

Contents

Note

In the following list, the required parameters are described first.

ClosedLostReason

Specifies the reason code when an opportunity is marked as Closed Lost. When you select an appropriate reason code, you communicate the context for closing the Opportunity, and aid in accurate reports and analysis of opportunity outcomes. The possible values are:

  • Customer Deficiency: The customer lacked necessary resources or capabilities.

  • Delay/Cancellation of Project: The project was delayed or canceled.

  • Legal/Tax/Regulatory: Legal, tax, or regulatory issues prevented progress.

  • Lost to Competitor—Google: The opportunity was lost to Google.

  • Lost to Competitor—Microsoft: The opportunity was lost to Microsoft.

  • Lost to Competitor—SoftLayer: The opportunity was lost to SoftLayer.

  • Lost to Competitor—VMWare: The opportunity was lost to VMWare.

  • Lost to Competitor—Other: The opportunity was lost to a competitor not listed above.

  • No Opportunity: There was no opportunity to pursue.

  • On Premises Deployment: The customer chose an on-premises solution.

  • Partner Gap: The partner lacked necessary resources or capabilities.

  • Price: The price was not competitive or acceptable to the customer.

  • Security/Compliance: Security or compliance issues prevented progress.

  • Technical Limitations: Technical limitations prevented progress.

  • Customer Experience: Issues related to the customer's experience impacted the decision.

  • Other: Any reason not covered by the other values.

  • People/Relationship/Governance: Issues related to people, relationships, or governance.

  • Product/Technology: Issues related to the product or technology.

  • Financial/Commercial: Financial or commercial issues impacted the decision.

Type: String

Valid Values: Customer Deficiency | Delay / Cancellation of Project | Legal / Tax / Regulatory | Lost to Competitor - Google | Lost to Competitor - Microsoft | Lost to Competitor - SoftLayer | Lost to Competitor - VMWare | Lost to Competitor - Other | No Opportunity | On Premises Deployment | Partner Gap | Price | Security / Compliance | Technical Limitations | Customer Experience | Other | People/Relationship/Governance | Product/Technology | Financial/Commercial

Required: No

NextSteps

Specifies the upcoming actions or tasks for the Opportunity. Use this field to communicate with AWS about the next actions required for the Opportunity.

Type: String

Length Constraints: Minimum length of 0. Maximum length of 255.

Required: No

NextStepsHistory

Captures a chronological record of the next steps or actions planned or taken for the current opportunity, along with the timestamp.

Type: Array of NextStepsHistory objects

Array Members: Minimum number of 0 items. Maximum number of 50 items.

Required: No

ReviewComments

Indicates why an opportunity was sent back for further details. Partners must take corrective action based on the ReviewComments.

Type: String

Required: No

ReviewStatus

Indicates the review status of an opportunity referred by a partner. This field is read-only and only applicable for partner referrals. The possible values are:

  • Pending Submission: Not submitted for validation (editable).

  • Submitted: Submitted for validation, and AWS hasn't reviewed it (read-only).

  • In Review: AWS is validating (read-only).

  • Action Required: Issues that AWS highlights need to be addressed. Partners should use the UpdateOpportunity API action to update the opportunity, and ensure all required changes are made. Only these fields are editable when the Lifecycle.ReviewStatus is Action Required:

    • Customer.Account.Address.City

    • Customer.Account.Address.CountryCode

    • Customer.Account.Address.PostalCode

    • Customer.Account.Address.StateOrRegion

    • Customer.Account.Address.StreetAddress

    • Customer.Account.WebsiteUrl

    • LifeCycle.TargetCloseDate

    • Project.ExpectedMonthlyAWSRevenue.Amount

    • Project.ExpectedMonthlyAWSRevenue.CurrencyCode

    • Project.CustomerBusinessProblem

    • PartnerOpportunityIdentifier

    After updates, the opportunity re-enters the validation phase. This process repeats until all issues are resolved, and the opportunity's Lifecycle.ReviewStatus is set to Approved or Rejected.

  • Approved: Validated and converted into the AWS seller's pipeline (editable).

  • Rejected: Disqualified (read-only).

Type: String

Valid Values: Pending Submission | Submitted | In review | Approved | Rejected | Action Required

Required: No

ReviewStatusReason

Indicates the reason a decision was made during the opportunity review process. This field combines the reasons for both disqualified and action required statuses, and provide clarity for why an opportunity was disqualified or requires further action.

Type: String

Required: No

Stage

Specifies the current stage of the Opportunity's lifecycle as it maps to AWS stages from the current stage in the partner CRM. This field provides a translated value of the stage, and offers insight into the Opportunity's progression in the sales cycle, according to AWS definitions.

Note

A lead and a prospect must be further matured to a Qualified opportunity before submission. Opportunities that were closed/lost before submission aren't suitable for submission.

The descriptions of each sales stage are:

  • Prospect: AWS identifies the opportunity. It can be active (Comes directly from the end customer through a lead) or latent (Your account team believes it exists based on research, account plans, sales plays).

  • Qualified: Your account team engaged with the prospect/end customer to discuss viability and understand requirements. The prospect/end customer agreed that the opportunity is real, of interest, and may solve key business/technical needs.

  • Technical Validation: All parties understand the implementation plan.

  • Business Validation: Pricing was proposed, and all parties agree to the steps to close.

  • Committed: The customer signed the contract, but AWS hasn't started billing.

  • Launched: The workload is complete, and AWS has started billing.

  • Closed Lost: The opportunity is lost, and there are no steps to move forward.

Type: String

Valid Values: Prospect | Qualified | Technical Validation | Business Validation | Committed | Launched | Closed Lost

Required: No

TargetCloseDate

Specifies the date when AWS expects to start significant billing, when the project finishes, and when it moves into production. This field informs the AWS seller about when the opportunity launches and starts to incur AWS usage.

Ensure the Target Close Date isn't in the past.

Type: String

Pattern: ^[1-9][0-9]{3}-(0[1-9]|1[012])-(0[1-9]|[12][0-9]|3[01])$

Required: No

See Also

For more information about using this API in one of the language-specific AWS SDKs, see the following: