AWS Partner Central API reference guide - AWS Partner Central
Features offered by AWS Partner Central APISupported Regions and endpointsSelling API entities

AWS Partner Central API reference guide

This AWS Partner Central API reference is designed to help AWS Partners integrate Customer Relationship Management (CRM) systems with Partner Central. The API automates interactions with Partner Central, which helps to ensure effective engagements in joint business activities.

The API provides standard AWS API functionality. Access it by either using API Actions or by using an AWS SDK that's tailored to your programming language or platform. For more information, see Getting Started with AWS and Tools to Build on AWS.

Features offered by AWS Partner Central API

  1. Opportunity management: Facilitates the management of coselling opportunities with AWS using API actions such as CreateOpportunity, UpdateOpportunity, ListOpportunities, GetOpportunity, and AssignOpportunity.

  2. AWS referral management: Facilitates receiving referrals shared by AWS using actions like ListEngagementInvitations, GetEngagementInvitation, StartEngagementByAcceptingInvitation, and RejectEngagementInvitation.

  3. Entity association: Associate related entities such as AWS Products, Partner Solutions, and AWS Marketplace Private Offers with opportunities using the actions AssociateOpportunity and DisassociateOpportunity.

  4. View AWS opportunity details: Use the GetAWSOpportunitySummary action to retrieve real-time summaries of AWS opportunities that are linked to your opportunities.

  5. List solutions: Provides list APIs for listing solutions partners offer using ListSolutions.

  6. Event subscription: Partners can subscribe to real-time updates on opportunities by listening to events such as Opportunity Created, Opportunity Updated, Engagement Invitation Accepted, Engagement Invitation Rejected and Engagement Invitation Created using Amazon EventBridge.

Supported Regions and endpoints

The AWS Partner Central API is available in the US East (N. Virginia) Region.

Region Endpoint
us-east-1 partnercentral-selling.us-east-1.api.aws

Partners can test and validate API integrations in a secure sandbox environment. This allows you to test API actions without affecting live data. For more information, see Testing in a sandbox.

Selling API entities

AWS Partner Central entities represent key business components used in coselling engagements between partners and AWS. These entities encapsulate information related to opportunities, solutions, products, and offers, enabling smooth collaboration and management of joint sales activities. The following sections provide descriptions of the core entities in the Partner Central Selling API.

Opportunity

An opportunity is a potential sale or deal that a business identifies and actively pursues. It's a qualified prospect or lead with a specific need that the company's products or services can address. Opportunities are typically tracked in a sales pipeline or CRM system and form the foundation of future revenue. Effective opportunity management involves nurturing leads through the sales process, from the initial qualification to closing. For more information, see Working with your opportunities and Data types

Partner Solutions

Represents a Partner Solution (referred to as offering on AWS Partner Central), which is a software product or consulting practice created and delivered by AWS Partners. Partner Solutions help customers address specific business challenges or achieve particular goals using AWS services. For more information, see What is a solution?

AWS product

Represents a specific AWS service or product. AWS offers a wide range of products and services designed to provide scalable, reliable, and cost-effective infrastructure solutions. Partners can obtain the latest list of AWS Products from the bulk import page on Partner Central (Start Import > AWS Products and Solutions). For more information, you can learn about AWS Products or view the list of all AWS Products.

AWS Marketplace private offer

AWS Marketplace private offer is a feature that allows AWS Marketplace sellers to offer specific pricing and terms to individual AWS customers. Through private offers, sellers can negotiate custom prices, payment schedules, and end user license terms. AWS customers can obtain software solutions that meet their specific requirements, while also possibly benefiting from more favorable terms or pricing compared to standard offerings. The private offer process involves the seller creating a unique offer with tailored terms, which is then shared privately with the designated AWS customer for their review and acceptance. For more information, see Private offers in AWS Marketplace.

Engagement invitation

Engagement Invitation refers to a formal request from AWS for partners to collaborate on a specific referral. This allows AWS and the partner to work together to drive the opportunity forward. The invitation can be accepted or rejected by the partner.