Marketing

An object that contains marketing details for the Opportunity.

Note

In the following list, the required parameters are described first.

AwsFundingUsed

Indicates if the Opportunity is a marketing development fund (MDF) funded activity.

Type: String

Valid Values: Yes | No

Required: No

CampaignName

Specifies the Opportunity marketing campaign code. The AWS campaign code is a reference to specific marketing initiatives, promotions, or activities. This field captures the identifier used to track and categorize the Opportunity within marketing campaigns. If you don't have a campaign code, contact your AWS point of contact to obtain one.

Type: String

Required: No

Channels

Specifies the Opportunity's channel that the marketing activity is associated with or was contacted through. This field provides information about the specific marketing channel that contributed to the generation of the lead or contact.

Type: Array of strings

Required: No

Source

Indicates if the Opportunity was sourced from an AWS marketing activity. Use the value Marketing Activity. Use None if it's not associated with an AWS marketing activity. This field helps AWS track the return on marketing investments and enables better distribution of marketing budgets among partners.

Type: String

Valid Values: Marketing Activity | None

Required: No

UseCases

Specifies the marketing activity use case or purpose that led to the Opportunity's creation or contact. This field captures the context or marketing activity's execution's intention and the direct correlation to the generated opportunity or contact. Must be empty when Marketing.AWSFundingUsed = No.

Type: Array of strings

Required: No

Marketing

Contents

Note

See Also