AWS Partner CRM integration - AWS Partner Central
Options for partner CRM Integration

AWS Partner CRM integration

This Partner customer relationship management (CRM) integration is designed to exchange referrals between Amazon Web Services (AWS) Partners and AWS. This Integration empowers participants in the AWS Partner Network (APN) Customer Engagements (ACE) program to scale operations without the need to allocate additional resources for managing coselling pipelines with AWS. By using this CRM Integration, partners can minimize manual efforts associated with maintaining information about leads and opportunities across separate systems, the partner’s CRM and AWS Partner Central.

This CRM Integration provides the following advantages:

  1. Unified lead and opportunity management: With the partner CRM Integration, your leads and opportunities are located within your CRM. You no longer must have your sales team maintain identical information across systems. Manage and nurture leads and opportunities within a single interface by scaling your sales engagements.

  2. Automate your coselling operations: The ability to manage referrals within your CRM means that you can automate coselling based on standard rules and validations. This allows your CRM administrator to set up notifications, reports, and other Integrations. Build workflows to automatically match opportunities and assign them to the right executive. Control the quality of your sales data at the source.

  3. Simplified coselling workflow: No need to master Partner Central operations. Your sales team doesn’t require training on Partner Central to oversee coselling deals.

Options for partner CRM Integration

There are three options for a CRM Integration with AWS.

  1. AWS Partner CRM Connector: A managed package offered by AWS for partners on Salesforce CRM (distributed on Salesforce AppExchange).

  2. Third-party solution: Custom built Integration solution offered by third-party service providers.

  3. Building a custom solution: Using Amazon Simple Storage Service (Amazon S3) file-exchange: partners can build a custom Integration solution that fits customization and automation requirements using Amazon S3-based file-exchange.

To help partners set up the Integration's infrastructure, AWS offers a self-service onboarding experience on AWS Partner Central.