importMode 
  Specify how to add the new records to an existing dataset. The default import mode is FULL. If you haven't imported bulk records into the dataset previously, you can only specify FULL.
- Specify - FULLto overwrite all existing bulk data in your dataset. Data you imported individually is not replaced.
- Specify - INCREMENTALto append the new records to the existing data in your dataset. Amazon Personalize replaces any record with the same ID with the new one.