Creating private offers as an AWS Marketplace Channel Partner - AWS Marketplace
Additional information

Creating private offers as an AWS Marketplace Channel Partner

AWS Marketplace Channel Partner private offers give channel partners the opportunity to resell independent software vendors' (ISVs) products in AWS Marketplace. The AWS Marketplace Channel Partner and ISV establish an agreement to resell one or more of the ISV's products, and then they extend a private offer to the buyer for that product.

The following diagram shows this relationship between an ISV, a channel partner, and a buyer.

Relationships and workflow between ISVs, channel partners, and buyers.

Note

For more information about creating a selling authorization for a channel partner, as an ISV, see Creating a selling authorization for an AWS Marketplace Channel Partner as an ISV.

Each AWS Marketplace Channel Partner private offer is visible only to a single buyer, with customized pricing and unique commercial terms to meet that buyer's needs. When creating a private offer, you start from a wholesale cost set by the ISV. Then you mark up that price to create the buyer's offer price. The wholesale cost is determined in one of two ways:

  • Recurring discount – An ISV authorizes the AWS Marketplace Channel Partner to resell their product or products at an agreed to discount from their list price with a recurring selling authorization. The AWS Marketplace Channel Partner can leverage this discount to continue reselling the product without further price negotiation with the ISV. This discount can be set up to last until a specified date, or indefinitely, until ended by either the ISV or the channel partner.

  • Non-recurring discount – The selling authorization that the ISV gives the AWS Marketplace Channel Partner is a one-time discount intended to be used only with a specific buyer.

In both cases, after the buyer pays for the private offer, AWS Marketplace uses the standard process to distribute the funds to the AWS Marketplace Channel Partner and the ISV based on the agreed-to pricing.

Tip

As an ISV or a channel partner, you can view selling authorizations that you have granted or received from the Partners menu of the AWS Marketplace Management Portal.

For detailed instructions about creating private offers, see AWS Marketplace Channel Partner Private Offer – Create Offer.

For information about third-party financing for private offers, see Customer financing is now available in AWS Marketplace.

Additional information

For additional information and questions, we encourage ISVs and channel partners to connect with the AWS Marketplace channel team. If you don’t know who to contact specifically, send an email message to aws-mp-channel@amazon.com, and someone on the team will respond to you within one business day.