Creating a resell opportunity for an AWS Marketplace Channel Partner as an ISV
As an ISV, you can authorize AWS Marketplace Channel Partner to resell your products by creating a resale opportunity for that partner. You can specify a discount percentage or custom price per product dimension to create a wholesale price for the AWS Marketplace Channel Partner. The partner can mark up the wholesale price when creating their AWS Marketplace Channel Partner private offer for a buyer. Supported product types include:
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AMI-based products
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Container-based products
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SaaS-based products
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Professional services products
The following procedure outlines how ISVs can create an opportunity for an AWS Marketplace Channel Partner . To use this feature, you must have permissions to use the Partners tab in the AWS Marketplace Management Portal. For more information, see Policies for AWS Marketplace sellers.
To create a reseller opportunity for an AWS Marketplace Channel Partner as an ISV
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Sign in to the AWS Marketplace Management Portal
with your AWS Marketplace Seller account. Tip
Be sure that you are signed out from another AWS account before signing in with your AWS Marketplace Seller account.
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Choose the Partners tab, and then choose Create opportunity.
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On the Opportunity details page, enter the Opportunity name and Opportunity description.
Note
The information you enter in Opportunity name and Opportunity description will be visible to channel partners in their seller reports.
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For Resellers, choose the AWS Marketplace Channel Partner (reseller) that you want to authorize from the dropdown list. You can select resellers by name or account ID.
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Select one of your Products to be part of this opportunity.
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Choose the Discount that you want to apply.
Discount types can be issued in multiple ways:
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Percentage Discount – Applies one discount rate (a percentage) to all selected products.
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Individual Pricing – Applies specific discounts to specific products.
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Flexible payment schedule – Sets a flexible payment schedule for an AWS Marketplace Channel Partner opportunity.
Note
Only individual pricing and flexible payment schedule are supported for professional services sellers.
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Select the Duration of the opportunity.
Note
The start date for resellers must be earlier than the date that the manufacturer has listed in the resale authorization.
Opportunity time length can be issued in multiple ways:
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Single Use – Applies to one opportunity and is no longer applicable after the AWS Marketplace Channel Partner creates the private offer.
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Specific Time Duration – Lasts for a specific time duration that is no longer applicable after a date selected by the ISV.
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No Set Time Duration – Lasts until ended by one of the involved parties.
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(Optional) For SaaS contract products, add or remove custom Product dimensions and modify the Additional usage fees to customize your opportunity.
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(Optional) Set one or more Buyer account IDs to specify that the opportunity is only for those buyers.
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(Optional) Select the End User License Agreement (EULA) version or upload the EULA to be included in the opportunity.
Note
Only custom EULAs are supported for professional services sellers.
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(Optional) Select the Reseller Contract for AWS Marketplace (RCMP) or upload a custom contract to be included in the opportunity.
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Select Review opportunity, and make sure that the information is correct.
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Select Create opportunities to finalize the opportunity and authorize the channel partners.
The Opportunities created table is updated to display relevant opportunity details including Opportunity name, Product name, Reseller name, Discount, Created date, and Status.
After opportunities are created, you can't extend their dates. However, you can revoke an opportunity and re-create it at any time. When you revoke an opportunity, new offers can't make use of that discount. Any existing offers are unaffected and retain their opportunity discount.
You can also clone an opportunity by selecting the opportunity and then choosing Clone. This will prepopulate everything and then you can edit fields
