Responsible use

Focus mode

Responsible use - Amazon Nova

Building safety, security, and trust measures with AI models is a shared responsibility between AWS and our customers. Our goal is to align our models to the AWS Acceptable Use Policy and mitigate undesired outcomes while providing a delightful customer experience. Our approach to Responsible AI (RAI) is structured around our core dimensions of responsible AI, which are covered in the following list. For each of these dimensions, we developed guidelines that govern our decision-making throughout the entire model development life cycle. This life cycle encompasses every stage, from initial data collection and pre-training, to the implementation of post-deployment runtime mitigations.

Fairness - Considering impacts on different groups of stakeholders
Explainability - Understanding and evaluating system outputs
Privacy and Security - Appropriately obtaining, using, and protecting data and models
Safety - Preventing harmful output and misuse
Controllability - Having mechanisms to monitor and steer AI system behavior
Veracity and robustness - Achieving correct system outputs, even with unexpected or adversarial inputs
Governance - Incorporating best practices into the AI supply chain, including providers and deployers
Transparency - Enabling stakeholders to make informed choices about their engagement with an AI system

Guidelines

The guidelines we use to direct our model development includes but is not limited to moderating content that glorifies, facilitates, or promotes the following:

Participation in dangerous activities, self harm, or use of dangerous substances.
Use, misuse, or trade of controlled substances, tobacco, or alcohol.
Physical violence or gore.
Child abuse or child sexual abuse material.
Animal abuse or animal trafficking.
Misinformation that positions individuals or groups as responsible for deliberate deception, undermining an institution with general public credibility, or endangering human health or livelihood.
Malware, malicious content, or any content that facilitates cyber-crime.
Disrespect, discrimination, or stereotype towards an individual or group.
Insults, profanity, obscene gestures, sexually explicit language, pornography, hate symbols, or hate groups.
Full nudity that is outside of a scientific, educational, or reference context.
Bias against a group based on a demographic characteristic.

Recommendations

Appropriateness for Use: Because AI model outputs are probabilistic, Amazon Nova may produce inaccurate or inappropriate content. Customers should evaluate outputs for accuracy and appropriateness for their use case, especially if they will be directly surfaced to end users. Additionally, if Amazon Nova is used in customer workflows that produce consequential decisions, customers must evaluate the potential risks of their use case and implement appropriate human oversight, testing, and other use-case specific safeguards to mitigate such risks.

Prompt Optimizations: In the event of encountering moderation by Amazon Nova, consider examining the prompts used with respect to the guidelines above. Optimizing the prompts to reduce the likelihood of generating undesired outcomes is the recommended strategy to produce the expected outputs using Amazon Nova models. Pay attention where the input is controlled by users, including pixel content that could impact the performance of the model. Please see the prompt guidelines section in this user guide for further details.

Privacy: Amazon Nova is available in Amazon Bedrock. Amazon Bedrock is a managed service and does not store or review customer prompts or customer prompt completions, and prompts and completions are never shared between customers, or with Amazon Bedrock partners. AWS does not use inputs or outputs generated through the Amazon Bedrock service to train Amazon Bedrock models, including Amazon Nova. See Section 50.3 of the AWS Service Terms and the AWS Data Privacy FAQ for more information. For service-specific privacy information, see the Privacy and Security section of the Amazon Bedrock FAQs documentation. Amazon Nova takes steps to avoid completing prompts that could be construed as requesting private information. If a user is concerned that their private information has been included in a Amazon Nova completion, the user should contact us here.

Security: All Amazon Bedrock models, including Amazon Nova, come with enterprise security that enables customers to build generative AI applications that support common data security and compliance standards, including GDPR and HIPAA. Customers can use AWS PrivateLink to establish private connectivity between customized Amazon Nova and on-premise networks without exposing customer traffic to the internet. Customer data is always encrypted in transit and at rest, and customers can use their own keys to encrypt the data, e.g., using AWS Key Management Service. Customers can use AWS Identity and Access Management to securely control access to Amazon Bedrock resources, including customized Amazon Nova. Also, Amazon Bedrock offers comprehensive monitoring and logging capabilities that can support customer governance and audit requirements. For example, Amazon CloudWatch can help track usage metrics that are required for audit purposes, and AWS CloudTrail can help monitor API activity and troubleshoot issues as Amazon Nova is integrated with other AWS systems. Customers can also choose to store the metadata, prompts, and completions in their own encrypted Amazon Simple Storage Service (Amazon S3) bucket.

Intellectual Property: AWS offers uncapped intellectual property (IP) indemnity coverage for outputs of generally available Amazon Nova models (see Section 50.10 of the Service Terms). This means that customers are protected from third-party claims alleging IP infringement or misappropriation (including copyright claims) by the outputs generated by these Amazon Nova models. In addition, our standard IP indemnity for use of the Services protects customers from third-party claims alleging IP infringement (including copyright claims) by the Services (including Amazon Nova models) and the data used to train them.