Amazon Pinpoint analytics

Using the analytics that Amazon Pinpoint provides, you can gain insight into your user base by viewing trends related to user engagement, campaign outreach, revenue, and more.

As users interact with your project, Amazon Pinpoint collects and stores analytics data for these interactions. You can view that data to learn about areas such as usage charts, revenue charts, and demographics charts. For example, if you have a mobile app, you can view charts and metrics that show how many users open your app each day, when users open your app, and the revenue that's generated by your app.

By viewing charts about device attributes, you can also learn which platforms and devices your app is installed on. To report these and other metrics for a mobile app, your app must be integrated with Amazon Pinpoint through one of the supported AWS Mobile SDKs. For more information, see Integrating Amazon Pinpoint with your app in the Amazon Pinpoint Developer Guide.

You can also monitor campaign charts to see how your campaigns are performing in aggregate and individually. For example, you can follow the total number of messages or push notifications that were sent, the percentage of messages or push notifications that users opened, opt-out rates, and other information. If you create a campaign that includes an A/B test, you can also use analytics to compare the effectiveness of the campaign treatments. For example, you can assess whether users are more likely to open your mobile app because they received a certain variation of a campaign message.

To analyze how many users are completing each step in a conversion process, such as purchasing an item or upgrading your app, you can create and monitor funnels.

To analyze or store analytics data outside Amazon Pinpoint, you can configure Amazon Pinpoint to stream the data to Amazon Kinesis.

Mobile and web app analytics settings

Use the Mobile app analytics and Web app analytics pages as guides to help you integrate and configure your mobile and web apps to send usage data to Amazon Pinpoint. This data includes metrics that can help you determine how your customers use your apps. For example, you can determine how many customers logged in to your app during the past 30 days, how many customers used a specific feature of your app, and the percentage of customers who accessed your app by using a specific type of device. You can use this data to improve the usability of your apps and to increase customer engagement, satisfaction, and retention.