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Client-side beaconing

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Client-side beaconing - AWS Elemental MediaTailor

With the client-side tracking startTimeInSeconds element, you can use MediaTailor to support beacons timing.

The following JSON response shows the main beacon types: impressions, start, quartiles, and completion.

Note

The Interactive Advertising Bureau (IAB) Video Impression Measurement Guidelines state that an impression requires the ad content to load client-side and, at a minimum, begin time to render into the player. For more information, see Digital Video Ad Serving Template (VAST) on the IAB website.

{ "avails": [ { "ads": [ { "adId": "8104385", "duration": "PT15.100000078S", "durationInSeconds": 15.1, "startTime": "PT17.817798612S", "startTimeInSeconds": 17.817, "trackingEvents": [ { "beaconUrls": [ "http://exampleadserver.com/tracking?event=impression" ], "duration": "PT15.100000078S", "durationInSeconds": 15.1, "eventId": "8104385", "eventType": "impression", "startTime": "PT17.817798612S", "startTimeInSeconds": 17.817 }, { "beaconUrls": [ "http://exampleadserver.com/tracking?event=start" ], "duration": "PT0S", "durationInSeconds": 0.0, "eventId": "8104385", "eventType": "start", "startTime": "PT17.817798612S", "startTimeInSeconds": 17.817 }, { "beaconUrls": [ "http://exampleadserver.com/tracking?event=firstQuartile" ], "duration": "PT0S", "durationInSeconds": 0.0, "eventId": "8104386", "eventType": "firstQuartile", "startTime": "PT21.592798631S", "startTimeInSeconds": 21.592 }, { "beaconUrls": [ "http://exampleadserver.com/tracking?event=midpoint" ], "duration": "PT0S", "durationInSeconds": 0.0, "eventId": "8104387", "eventType": "midpoint", "startTime": "PT25.367798651S", "startTimeInSeconds": 25.367 }, { "beaconUrls": [ "http://exampleadserver.com/tracking?event=thirdQuartile" ], "duration": "PT0S", "durationInSeconds": 0.0, "eventId": "8104388", "eventType": "thirdQuartile", "startTime": "PT29.14279867S", "startTimeInSeconds": 29.142 }, { "beaconUrls": [ "http://exampleadserver.com/tracking?event=complete" ], "duration": "PT0S", "durationInSeconds": 0.0, "eventId": "8104390", "eventType": "complete", "startTime": "PT32.91779869S", "startTimeInSeconds": 32.917 } ] } ], "availId": "8104385", "duration": "PT15.100000078S", "durationInSeconds": 15.1, "startTime": "PT17.817798612S", "startTimeInSeconds": 17.817 } ] }
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