Event metrics and attribution reports - Amazon Personalize

Event metrics and attribution reports

To monitor the type and number of events sent to Amazon Personalize, use Amazon CloudWatch metrics. For more information, see Monitoring Amazon Personalize.

To generate CloudWatch reports that show the impact of recommendations, create a metric attribution and record user interactions with real-time recommendations. For information on creating a metric attribution, see Measuring impact of recommendations.

For each event, include recommendation ID of the recommendations you showed the user. Or include the event source, such as a third party. Import this data to compare different campaigns, recommenders, and third parties. You can import at most 100 event attribution sources.

  • If you provide a recommendationId, Amazon Personalize automatically determines the source campaign or recommender and identifies it in reports in an EVENT_ATTRIBUTION_SOURCE column.

  • If you provide both attributes, Amazon Personalize uses only the eventAttributionSource.

  • If you don't provide a source, Amazon Personalize labels the source SOURCE_NAME_UNDEFINED in reports.

The following code shows how to provide an eventAttributionSource for an event in a PutEvents operation. 

response = personalize_events.put_events(
    trackingId = 'eventTrackerId',
    userId= 'userId',
    sessionId = 'sessionId123',
    eventList = [{
        'eventId': 'event1',
        'eventType': 'watch',
        'sentAt': '1667260945',
        'itemId': '123',
        'metricAttribution': { 
            'eventAttributionSource': 'thirdPartyServiceXYZ'
        }
    }]
)
statusCode = response['ResponseMetadata']['HTTPStatusCode']
print(statusCode)

The following code shows how to provide a recommendationId for an event in a PutEvents operation.

response = personalize_events.put_events(
    trackingId = 'eventTrackerId',
    userId= 'userId',
    sessionId = 'sessionId123',
    eventList = [{
        'eventId': 'event1',
        'eventType': 'watch',
        'sentAt': '1667260945',
        'itemId': '123',
        'recommendationId': 'RID-12345678-1234-1234-1234-abcdefghijkl'
    }]
)
statusCode = response['ResponseMetadata']['HTTPStatusCode']
print(statusCode)