By default, if the initial delivery of the message fails, Amazon SNS attempts up to three
retries with a delay between failed attempts set at 20 seconds. As discussed in Step 1, your endpoint should have code that can
handle retried messages. By setting the delivery policy on a topic or subscription, you can
control the frequency and interval that Amazon SNS will retry failed messages. You can also specify
the content type for your HTTP/S notifications in DeliveryPolicy
. For more
information, see Creating an HTTP/S delivery policy.
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