Create a campaign - Amazon Pinpoint

Create a campaign

The first step in setting up a campaign is to create a new campaign. When you create a new campaign, you give the campaign a name, specify whether the campaign should be a standard campaign or an A/B test campaign, and choose the channel that you want to use to send the campaign.

To begin creating a campaign

  1. Open the Amazon Pinpoint console at https://console.aws.amazon.com/pinpoint/.

  2. On the All projects page, choose the project that you want to create the campaign in.

  3. In the navigation pane, choose Campaigns.

  4. Choose Create a campaign.

  5. For Campaign name, enter a descriptive name for the campaign. Using a descriptive name makes it faster to find or search for the campaign later.

  6. For Campaign type, choose one of the following options:

    • Standard campaign – Sends a message to a segment on a schedule that you define.

    • A/B test campaign – Behaves like a standard campaign, but enables you to define different treatments for the campaign's message or schedule. In an A/B test campaign, you create several versions of a message or schedule to compare their performance.

  7. Under Choose a channel for this campaign, choose the channel that you want to use to send the campaign.

    Note

    You can only choose a single channel. You can only choose the channels that are enabled for the current project. The Custom channel is enabled for all projects by default.

  8. If you chose In-app messaging in the preceding step, choose a Prioritization for the in-app message. The value that you choose determines which message is shown in response to a trigger event.

    If you chose a different message type, proceed to the next step.

  9. Choose Next.

Next

Specify the audience for the campaign